MaverickLead
Lead Management System
MaverickLead is a lead and admissions management system built for colleges, training institutes, and multi-campus education groups. Enquiries from the website, walk-ins, education fairs, referrals, and ad campaigns land in one place, get assigned to the right counsellor, and move through a clear pipeline from first call to counselling, application, seat offer, and admission. Counsellors get a daily list of exactly who to call; management gets a live view of conversion, response times, and seat demand across every program and centre.
For admissions teams losing enquiries between call logs, spreadsheets and WhatsApp.
- Every enquiry captured in one place — website, walk-in, fairs, referrals, Google and Meta ads
- Admissions pipeline from New Lead to Contacted, Counselling, Application, Seat Offered, and Admitted
- A daily My Day list for every counsellor, with a 24-hour first-call target
- Hot, warm, and cold priority with automatic lead scoring
See it in action
Walk through MaverickLead.
Admissions Dashboard
A live view of total and open leads, admissions confirmed, conversion, hot leads, and every lead waiting too long for a call — with lead sources and the admissions funnel right below.
- Lead-to-admission conversion
- Response time over 24 hours flagged
- Leads awaiting a first call
- Overdue and due-today follow-ups
- Lead sources at a glance
- Funnel from enquiry to admission
What it does
The short version of MaverickLead.
Built for Education & e-learning
- Every enquiry captured in one place — website, walk-in, fairs, referrals, Google and Meta ads
- Admissions pipeline from New Lead to Contacted, Counselling, Application, Seat Offered, and Admitted
- A daily My Day list for every counsellor, with a 24-hour first-call target
- Hot, warm, and cold priority with automatic lead scoring
- Duplicate detection on mobile number and email, with review-and-merge
- Program demand tracked against sanctioned seats for every intake
- Counsellor leaderboard, response-time SLA, and stalled-lead alerts
- Built for multi-centre institutions, with filters by program, centre, intake, and source
Major modules
What MaverickLead is built around.
- 01
Lead Capture
Every channel an enquiry can come from, feeding one clean list of leads.
- Public enquiry and admission forms
- Bulk import and export
- Duplicate detection and merge
- 02
Counselling Pipeline
The day-to-day workspace for counsellors, from first call to seat confirmation.
- Drag-and-drop pipeline board
- My Day follow-up list
- Activities, tasks, and reminders
- 03
Admissions Insights
The management view of how enquiries are turning into admissions.
- Lead funnel and conversion
- Program demand vs seats
- Counsellor scorecards
Inside it
The parts you will actually use.
- 01
Lead Capture
Enquiries from every channel collected in one list, with source tracking so you know which campaigns actually bring admissions.
- Website, walk-in, fair, and referral leads
- Google and Meta ad leads
- Public enquiry and admission forms
- 02
Admissions Pipeline
A drag-and-drop board of every open lead by stage, with filters by counsellor, program, centre, intake, source, and priority.
- Contacted to Admitted, stage by stage
- Stalling-lead flags after 7 days
- Filters by program, centre, and intake
- 03
My Day
A focused daily list for each counsellor: leads not yet contacted, overdue follow-ups, call-backs promised, and leads that have gone quiet.
- 24-hour first-call target
- Overdue and due-today follow-ups
- Gone-quiet lead alerts
- 04
Activities & Tasks
Every touchpoint logged against the lead — calls, WhatsApp, email, counselling, campus visits, meetings, and documents collected.
- Full interaction history per lead
- Tasks on a board or a list
- Outcome and duration on every call
- 05
Lead Scoring & Priority
Each lead gets a score and a hot, warm, or cold priority, so counsellors spend their time on the students most likely to join.
- Configurable lead scoring
- Hot, warm, and cold priority
- Custom lead fields and tags
- 06
Duplicate Management
The same student enquiring through two channels is caught on matching mobile number and email, and merged into a single record.
- Match on mobile and email
- Review before merging
- One clean record per student
- 07
Reports & Dashboards
Lead funnel, response SLA, intake forecast, program demand, centre performance, lost-lead reasons, and time in stage — with custom dashboards and export.
- Pinned dashboards and custom reports
- Intake forecast against seats
- Export whenever you need it
- 08
Team & Access Control
Roles for counsellors and managers, assignment rules, centres and programs, scheduled jobs, and regional language preferences.
- Role-based access
- Assignment rules by program or centre
- English, Hindi, Kannada, Tamil, Marathi
Other things we run
All five products
MaverickDineOne connected platform for billing, kitchen operations, inventory, staff, customers, and restaurant intelligence.Details
MaverickHRA next-generation platform that unifies workforce intelligence, agile project execution, payroll, and attendance in one place.Details- School Management SystemA single dashboard for enrollment, fees, and academic performance.Details
Close, but not quite what you need?
Starting from MaverickLead removes months of groundwork, and the parts specific to how you work get built on top. Tell us where it differs.
Contact us